Đề 3 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing

A A. Content Marketing B B. Direct Marketing C C. Guerilla Marketing D D. Affiliate Marketing

A A. Attracting customers to your website through valuable content. B B. Proactively reaching out to potential customers through advertising and direct sales. C C. Building relationships with existing customers through loyalty programs. D D. Using social media to engage with customers and build community.

A A. Unique Selling Proposition B B. Universal Sales Process C C. User Service Protocol D D. Uninterrupted Supply Pipeline

A A. Post Per Campaign B B. Pay-Per-Click C C. Page Performance Chart D D. Platform Promotion Cost

A A. Awareness B B. Consideration C C. Transaction D D. Advocacy

A A. Supply Chain Management B B. Customer Service Protocols C C. Distribution Channels (Place) D D. Financial Accounting Standards

A A. Reduce production costs directly. B B. Understand customer needs and market trends to make informed decisions. C C. Guarantee immediate sales increases. D D. Eliminate competition in the marketplace.

A A. A method of managing a company's financial resources. B B. A technology for managing all of a company's relationships and interactions with customers and potential customers. C C. A process for optimizing a company's supply chain and logistics. D D. A strategy for reducing operational costs and improving efficiency.

A A. Engagement Rate (likes, comments, shares). B B. Website Traffic from social media. C C. Customer Satisfaction Score (CSAT) from all channels. D D. Reach and Impressions.

A A. Increasing brand awareness. B B. Maximizing production efficiency regardless of demand. C C. Generating leads and sales. D D. Building customer loyalty.

A A. The total assets of a brand including physical properties. B B. The financial value of all marketing campaigns combined. C C. The added value to a product or service that a brand name gives. D D. The legal protection of a brand's logo and trademark.

A A. Click-Through Rate (CTR) B B. Conversion Rate C C. Bounce Rate D D. Engagement Rate

A A. Manually sending out marketing emails and social media posts. B B. Using software to automate repetitive marketing tasks like email campaigns, social media posting, and lead nurturing. C C. A marketing strategy that avoids technology and focuses on human interaction. D D. A type of marketing that is completely hands-off and requires no human oversight.

A A. Marketing that uses computer viruses to spread messages. B B. Marketing messages that spread rapidly from person to person, like a virus. C C. Marketing aimed at health and wellness products. D D. Marketing that targets specific demographic groups with health concerns.

A A. Price B B. Promotion C C. People D D. Place

A A. Market Penetration B B. Product Differentiation C C. Positioning D D. Branding

A A. Numerical data and statistical analysis. B B. In-depth understanding of opinions, reasons, and motivations. C C. Measuring market size and growth rates. D D. Predicting future sales trends based on historical data.

A A. Creating 100% original content from scratch. B B. Collecting, organizing, and sharing the best and most relevant content from around the web on a specific topic. C C. Using automated tools to generate content. D D. Primarily focusing on user-generated content.

A A. Marketing to a completely new and untouched audience. B B. Marketing again to people who have already interacted with your brand in some way. C C. Marketing only through traditional channels like print and TV. D D. Marketing exclusively through email newsletters.

A A. Introducing a new product into a new market. B B. Selling more of existing products in existing markets. C C. Developing new products for existing markets. D D. Entering a new market with existing products.

A A. Legal documentation verifying a company's social responsibility. B B. Evidence that a product or service is popular or recommended by others. C C. Data demonstrating a company's social media reach and engagement. D D. Proof of a company's positive impact on society and the environment.

A A. Television advertising. B B. Print advertising in newspapers. C C. Public Relations and direct mail. D D. Radio commercials.

A A. Action, Interest, Desire, Application B B. Attention, Interest, Desire, Action C C. Analysis, Implementation, Development, Assessment D D. Awareness, Information, Decision, Advocacy

A A. High budget and widespread media campaigns. B B. Conventional and traditional marketing methods. C C. Unconventional and creative marketing tactics on a small budget. D D. Focusing exclusively on digital marketing channels.

A A. Market Segmentation B B. Market Penetration C C. Market Diversification D D. Market Development

A A. Rate of Innovation B B. Return on Investment C C. Reach of Influence D D. Regulations of Industry

A A. The total number of customers a business has served over its lifetime. B B. The projected revenue that a customer will generate during their relationship with a company. C C. The cost of acquiring a customer from initial contact to conversion. D D. The average duration a customer remains subscribed to a service.

A A. The process of fulfilling existing customer orders. B B. Marketing programs designed to create interest and demand for a company's products or services. C C. Managing the supply chain to meet current market demand. D D. Analyzing existing market demand to adjust pricing strategies.

A A. Search Engine Optimization B B. Social Engagement Operation C C. Sales Effectiveness Output D D. Systematic Email Outreach

A A. Customer Acquisition Cost B B. Campaign Advertising Cost C C. Customer Annual Consumption D D. Creative Agency Commission