Đề 8 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing

A A. Key Performance Indicator B B. Knowledge Process Integration C C. Keeping Product Inventory D D. Known Public Information

A A. To measure the financial return on marketing investments. B B. To analyze a company's Strengths, Weaknesses, Opportunities, and Threats. C C. To define the target market and segmentation strategy. D D. To develop a product positioning statement.

A A. Using intermediaries to distribute products. B B. Communicating directly with individual consumers. C C. Focusing on mass media advertising. D D. Building brand awareness through social media.

A A. The cost of producing a product. B B. The benefits customers can expect to receive from a company's products or services. C C. The price at which a product is sold. D D. The distribution channels used to reach customers.

A A. Unique Selling Proposition B B. Universal Sales Point C C. Unidentified Service Package D D. Unified Strategic Plan

A A. The cost to convert a lead into a customer. B B. The percentage of website visitors who complete a desired action. C C. The number of social media followers gained in a campaign. D D. The average time spent on a website page.

A A. The physical location of a brand's retail stores. B B. Creating a clear and distinct place for the brand in the target customer's mind relative to competitors. C C. The process of naming and designing a brand logo. D D. The total market share a brand holds in its industry.

A A. Anyone who might potentially buy a product. B B. A narrowly defined group of consumers most likely to purchase a product, based on detailed segmentation. C C. The largest possible group of consumers to maximize sales volume. D D. The group of consumers who are already buying a competitor's product.

A A. To solely improve organic search rankings (SEO). B B. To increase website visibility and traffic through paid advertising and SEO. C C. To focus only on social media advertising. D D. To create viral marketing campaigns.

A A. To solely promote products and services to consumers. B B. To gather information about markets, customers, and competitors to inform marketing decisions. C C. To only focus on past sales data for future predictions. D D. To create advertising campaigns without understanding consumer needs.

A A. The total revenue generated by a customer in a single transaction. B B. The predicted revenue a business will generate from a customer throughout their relationship. C C. The cost of acquiring a new customer. D D. The average time a customer remains loyal to a brand.

A A. Return On Individuals – focusing on employee satisfaction in marketing. B B. Return On Investment – measuring the profitability of marketing activities. C C. Rate Of Innovation – assessing the novelty of marketing campaigns. D D. Reach Of Influence – quantifying the social impact of marketing efforts.

A A. A method of mass marketing to a broad audience. B B. A system for managing a company’s interactions with current and potential customers. C C. A pricing strategy focused on customer discounts. D D. A department responsible for handling customer complaints.

A A. Large-scale, expensive advertising campaigns. B B. Unconventional and creative marketing tactics on a small budget. C C. Traditional marketing methods focused on print and broadcast media. D D. Marketing strategies strictly adhering to industry norms and regulations.

A A. Advertising B B. Public Relations C C. Product Design D D. Sales Promotion

A A. The financial value of a brand. B B. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand. C C. The process of creating a unique name and logo for a product. D D. The legal protection of a brand name and logo.

A A. Marketing that spreads through computer viruses. B B. Marketing messages that spread rapidly and organically from person to person. C C. Marketing focused on health and wellness products. D D. Marketing campaigns that are highly controversial and attention-grabbing regardless of brand image.

A A. Creating original content from scratch. B B. Finding, organizing, and sharing relevant content from other sources. C C. Deleting old and irrelevant content from a website. D D. Automatically generating content using AI tools.

A A. Sales Engine Optimization B B. Search Engine Optimization C C. Social Engagement Optimization D D. Strategic E-commerce Operations

A A. Building long-term brand image through sponsorships. B B. Running a 'buy-one-get-one-free' offer. C C. Creating a television commercial to increase brand awareness. D D. Publishing press releases to improve public perception.

A A. Ignoring differences within a market and offering a single product to the entire market. B B. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics. C C. Focusing marketing efforts on a small, very specific group of consumers. D D. Positioning a product as superior to all competitors in the market.

A A. The duration a product is guaranteed to last before expiring. B B. The stages a product goes through from introduction to decline in the market. C C. The process of developing a new product from idea generation to launch. D D. The warranty period offered for a product.

A A. Awareness, Interest, Desire, Action B B. Attention, Information, Decision, Approval C C. Analysis, Insight, Development, Application D D. Attraction, Interaction, Dialogue, Advocacy

A A. The speed at which social media posts are created. B B. The percentage of audience that interacts with social media content. C C. The cost of running social media advertisements. D D. The number of followers a social media account has.

A A. Television advertising B B. Newspaper advertising C C. Public Relations D D. Billboard advertising

A A. Product, Price, Place, Promotion B B. People, Process, Physical Evidence, Promotion C C. Planning, Product, Price, People D D. Productivity, Price, Place, Performance

A A. Marketing efforts focused on attracting customers by creating valuable content. B B. Traditional marketing methods that push messages out to a broad audience, whether they are interested or not. C C. Marketing that relies solely on word-of-mouth referrals. D D. Marketing strategies that prioritize customer service over advertising.

A A. Post Per Click B B. Pay-Per-Click C C. Page Performance Calculation D D. Personalized Promotion Campaign

A A. Creating valuable and relevant content. B B. Distributing content across multiple channels. C C. Directly purchasing customer data for targeted advertising. D D. Attracting and retaining a clearly defined audience.

A A. Building brand awareness and reputation. B B. Managing and responding to crises. C C. Directly driving immediate sales conversions. D D. Cultivating relationships with media and stakeholders.